“Shannon is a dream marketer, the kind who constantly comes up with good ideas that didn’t even occur to you. I loved working with Shannon, and you will too.” – Gregory Henry, former publicist at Houghton Mifflin Harcourt, Hachette, and HarperCollins, and founder of Gregory Henry Literary
“Shannon is an incredible, all-around marketer who can creatively conceive, cost-effectively implement and successfully execute sophisticated book marketing campaigns through her commitment, hard work, and inventiveness. Taking it a step further, she knows how to leverage campaigns to create-long term relationships between readers and the brand, the publisher, and the authors – this is incredibly valuable, especially given how quickly the book business is evolving.” – Jeffrey Yamaguchi, Senior Director of Marketing Blackstone Publishing
In my eight years working in digital marketing for publishers like Random House, HarperCollins, and Macmillan, I worked on hundreds of book campaigns, from big best sellers by established authors to promising debuts by fresh new voices.
I am now making my services available to authors and independent publishers on a freelance basis, helping them execute big-house strategies with indie-level budgets. I am also available to work with traditionally-published authors to help supplement the marketing their publisher is doing on their behalf.
My multi-phase strategies focus on optimizing the product page for conversion, then helping the perfect potential readers discover it.
I have an entire suite of services available and am happy to discuss if you send me an email. I can offer strategy sessions, run self-serve ads on behalf of the client, design websites, advise on social media, and more.
You can also request a proposal and see some review from past clients on my Reedsy profile.
Below is my most popular marketing strategy package for indie authors.
Marketing Strategy for Indie Authors: $500
I will put together a launch strategy for your book that is tightly focused on the most efficient uses for your time and money, thoroughly tested and vetted actions you can take that have the highest ROI, without any of the fluff and busywork that blogs often preach indie authors undertake. This package includes:
– An onboarding phone call where we will discuss your book, goals, and comfort with various platforms
– Suggestions to improve your metadata to increase search visibility and bring the style in line with industry standards
– A tailored advertising plan that focuses on the best ROI for the lowest cost
– A customized step-by-step guide to setting up Facebook and Amazon ads, along with best practices culled not from anyone else’s web guide but rather my personal experience running hundreds of campaigns for both large and small publishing companies
On average, I deliver the strategy documentation two weeks after the onboarding call, and I remain available via email after the delivery of the documentation if you run into snags implementing the strategies. (Note, in order to run Amazon ads, you need to have access to the KDP/VC account that uploaded your book. Many eBook distribution companies use their own accounts and do not give authors access to them to run ads, If this is the case, you can get this package without Amazon strategy for $450.)
You can also receive just Amazon or Facebook strategy for $150 each, or $250 for both.
Below are some of the books I worked on in a marketing capacity: