Resume

Digital Marketing Specialist

Driven and agile marketing professional with a proven track record of success in client relations, social media growth and branding, data analytics, and project management, with extensive experience in planning and executing complex digital narratives with a strong creative vision.

Key Accomplishments

  • Spearheaded multiple large-scale social media branding initiatives
  • Researched and implemented new business opportunities on emerging platforms
  • Tracked and analyzed marketing data in order to prove direct correlation between spend and conversion
  • Managed dozens of projects per quarter, liaising across company divisions to ensure all production, sales, and marketing deadlines and goals were met
  • Collaborated across industries with brands and influencers to maximize the ability to generate product awareness

Achievements

  • Fostering/Managing Client Relationships
  • Training & Employee Development
  • Sales & Marketing / Increasing Revenue
  • Staying Current on Emerging Technologies
  • Managing Workflow and Data Optimization for Product Development
  • Interdisciplinary Marketing for Maximum Awareness

 

Professional Experience

MACMILLAN, New York City, NY 2014 – 2018

Marketing Manager, Picador

Conceived and executed digital strategy for approximately 100 unique projects a year.

  • Planned and executed marketing campaigns on all self-serve digital platforms – Facebook, Amazon Marketing Services, Google Display Network, Twitter, Reddit, Outbrain, Taboola – including: budgeting, planning and forecasting; creating copy and images; A/B testing approaches and demographics; managing bids and pivoting strategy mid-flight as needed; and tracking results and presenting them to upper management.  
  • Worked closely with vendor representatives (Amazon, Apple, Barnes & Noble, independent retailers) to secure online and in-store promotions, implement pricing strategies, and ensure the highest quality of images and copy on product pages.
  • Responsible for all organic and paid social media strategy, including content creation, influencer collaboration, and aggressive acquisition campaigns. Most notably started an Instagram account, got it verified and converted to business, and grew it to 20K followers in one year.

HARPERCOLLINS, New York City, NY 2012 – 2014

Marketing Manager, Dey Street

Developed and executed full marketing and advertising campaigns for 30-40 projects a year.

  • Ran all social media for the group, including creation of content and editorial calendars, managing giveaways, and developing strategic partnerships with outside organizations and influencers. Doubled the number of Twitter and Facebook fans in the first year and increased engagement across all channels.
  • Oversaw the complete digital branding of the group, including a name and logo change.
  • Analyzed the marketing potential of projects under acquisition consideration and provided feedback to upper management. Crafted marketing pitches highlighting our capabilities to high-profile authors in order to help win auction bids.
  • Presented marketing plans to key stakeholders on an ongoing basis, as well as seasonally the sales staff and CEOs.
  • Approached Rooster Teeth, a multi-million entertainment company, with the idea to create a book based on their content. Guided the creative vision into a successful product launch.
  • Managed the group’s presence at conventions, including organizing and moderating the Console Wars panel for San Diego Comic Con 2014.

RANDOM HOUSE, New York City, NY 2011 – 2012

Digital Marketing Associate, Knopf Doubleday Publishing Group

Provided digital marketing support for the group.

  • Spearheaded a year-long social media branding campaign for Pantheon Books, creating several well-received new web properties for the imprint and driving substantial growth to the flagship social media properties of Facebook and Twitter.
  • Produced several book trailers, including Wild by Cheryl Strayed.
  • Worked closely with authors to help them develop and extend their online presence.
  • Monitored SEO and all social media analytics, presenting key findings to upper management, looking for trends and opportunities to increase sales.

THE DAILY BEAST, New York City, NY 2009 – 2011

Assistant Editor

Generated daily content.

  • Reported and wrote 1-3 in-depth articles weekly on a variety topics, including conducting an exclusive interview with Stephen King regarding his comic book debut, an interview with Cherie Blair on the discrimination widows face in developing countries, an interview with Stephen Sondheim, and extensive coverage of YA fiction.
  • Generated 10-15 entertainment and political blogs weekly, including pitching, writing, and editing, coordinating with production to make sure all necessary components had been assembled, and monitoring and reporting on traffic.
  • Aggregated newsworthy video clips from television and across the web, converting them to web-friendly video formats and uploading them to a custom CMS platform.
  • Wrote SEO-friendly headlines and display copy for stories and videos, used social media to drive traffic to videos and stories, tracked engagement and compiled analytics for reporting to the editor-in-chief.

GAWKER MEDIA, New York City, NY 2008 – 2009

Intern

  • Scouted, pitched, and edited video packages for Gawker Media websites, including Gawker, Jezebel, Deadspin, and io9.

 

EDUCATION

Bachelor of Arts, Writing – Columbia University

Graduated May 2008 with departmental honors

 

ADDITIONAL EXPERIENCE

Guest lecturer at the NYU School of Professional Studies and SUNY Global Center