Columbia University, New York, NY
B.A., Literature/Writing, Departmental Honors
Middlesex County College, Edison, NJ
A.A., Liberal Arts: English, Highest Honors
HarperCollins (It Books), publishing, New York City, NY – 2012 – present
- Develop and execute full marketing and advertising campaigns for 30-40 frontlist titles a year. Recent titles include When It Happens to You by Molly Ringwald (paperback release), Power Moves by Karl Welzein, and Kentucky Traveler by Ricky Skaggs, But You Like Really Dated?! by Ryan Casey, 1963: The Year of the Revolution by Ariel Leve and Robin Morgan, and Born to Be Brad by Brad Goreski (paperback release).
- Run the social media channels (Facebook, Twitter, Tumblr, Foursquare, Goodreads) for It Books. This includes creating content and editorial calendars, running giveaways, and developing strategic partnerships to ensure our social properties are well-placed to deliver viral content. Doubled the number of Twitter and Facebook fans in the first year and increased engagement across all channels.
- Maintain relationships with vendors and representatives at major digital outlets and social media platforms.
- Analyze the marketing potential of authors and projects under editorial consideration and create marketing plans for acquisition packages.
- Develop projects for publication.
- Secure cross-promotional partnerships with third party brands and companies, including film and television studios for our tie-in titles.
- Early reads outreach to consumers and booksellers via Goodreads, Edelweiss, IndieBound, and Amazon Vine.
- Present marketing plans to sales, editorial, authors, agents, and company executives.
- Launched the Harper Crafts line of books under the Harper Design imprint, including building a website (harpercrafts.com) and Facebook (facebook.com/HarperCrafts), designing a sell sheet, building a Big Mouth list, and running an extensive print/digital ad campaign to build brand awareness.
Random House (Knopf Doubleday Publishing Group), publishing, New York City, NY – 2011 – 2012
Digital Marketing Associate
- Contributed to individual marketing campaigns, including 1Q84 by Haruki Murakami, Wild by Cheryl Strayed, The Fifty Year Sword by Mark Z. Danielewski, The Third Gate by Lincoln Child, Angelmaker by Nick Harkaway, The Flame Alphabet by Ben Marcus, Sorry Please Thank You by Charles Yu, Unterzakhn by Leela Corman, and Building Stories by Chris Ware.
- Spearheaded a year-long social media branding campaign for Pantheon Books, creating several well-received new web properties for the imprint (including Tumblr, Pinterest, Google+, and a branded GoodReads account) and driving substantial growth to the flagship social media properties of Facebook and Twitter. A Twitter campaign, #Noveltini, went viral and was covered by The Huffington Post.
- Developed book trailers for Wild by Cheryl Strayed and Sorry Please Thank You by Charles Yu.
- Worked with authors to develop their online presence.
- Created and deployed newsletters, including Crimes & Misdemeanors (quarterly mystery newsletter) and the April 2012 Knopf Poem-a-Day campaign for poetry month.
- Optimized content for search engines (SEO) and compiled analytics for social media and web properties using Adobe SiteCatalyst (Omniture), Google Analytics, HootSuite, and Facebook Analytics.
- Worked on the development of digital media properties, including apps (Mastering the Art of French Cooking: Selected Recipes by Julia Child) and enhanced eBooks (Beyond Outrage by Robert B. Reich and My Song by Harry Belafonte).
- Event planning, including the April 2012 poetry celebration at Housingworks Bookstore co-sponsored by Tumblr and featuring poet laureate Philip Levine, and the #JC100 Julia Child celebration at powerHouse Arena in July 2012.
The Daily Beast, online, New York City, NY – 2009 – 2011
- Reported and wrote articles on a variety topics, including conducting an exclusive interview with Stephen King regarding his comic book debut, an interview with Cherie Blair on the discrimination widows face in developing countries, and an interview with Stephen Sondheim.
- Generated weekly video blogs, including pitching, writing, and editing, coordinating with the photo and production departments to make sure all necessary components had been assembled.
- Wrote SEO-friendly headlines and display copy for stories and videos, tracked traffic in Omniture, used Digg, Buzzfeed, Reddit and other social media sites to drive traffic to videos and stories.
- Started and maintained a Twitter account for the video department (@dailybeasttv), developing a voice for social media outreach.
- Worked with freelancers to get outside-generated content for The Daily Beast.
Gawker Media, online, New York City, NY – 2008 – 2009
- Scouted, pitched, and edited video packages for Gawker websites (including Gawker.com, Defamer.com, Jezebel.com, and io9.com)
GOOD Magazine, magazine, New York City, NY – 2008
Freelance Fact Checker
- Verified facts and figures for magazine articles using online research.
Inside New York, guidebook, New York City, NY – 2006 – 2007
- Edited and fact-checked all of the neighborhood introductions for the 2007 edition.
- Wrote the arts and transportation sections and assorted nightlife/restaurant reviews.
- Copyedited the full manuscript.
Columbia Daily Spectator/The Eye, Columbia University newspaper and magazine, New York City, NY – 2006-2007
Lead Story Editor (The Eye), Humor Editor (The Eye), Off-Lead Beat Chief (Spectator)
- Led weekly meetings with staff writers, developed and edited the weekly 3000-word cover story for The Eye.
- Collaborated with the photo and graphics department to develop the design for each story.
- Created The Eye’s humor section from scratch with co-editor, developed content and cultivated staff.
- Pitched and wrote feature stories for the off-lead page of the Spectator.
Overlook Press, publishing house, New York City, NY – 2006
- Read manuscripts (slush and agent-submitted), wrote reader reports and rejection letters.
- Assembled pull-quotes for press packets, worked with contract files, and copyedited manuscripts.
Guaranteed Staffing, Karltin, Connections, Office Team, CareerBlazers, temp agencies – 2007-2009
- Nationals Inc. – Pageant Assistant – Handled contestant registration, including payment of balances, for Miss Newark and Miss Trenton 2008 pageants.
- Medical Marketing Studies – Research Analyst – Conducted phone surveys with doctors on behalf of pharmaceutical companies, maintained Excel database of doctors, verified publication credits.
- Total Lubricants – Overhauled the filing system.
- Tumi Luggage – Reception – Worked the primary switchboard and signed in visitors.
- S & M Electric – Filed expense reports.
- Advanced Health Media – Mailroom Assistant – Assembled press packets and reimbursement forms.
American Cancer Society/Relay For Life, Woodbridge, NJ – 2004-2005
Marketing and Publicity Chair
- Assembled press kits and wrote newsletters.
- Conducted media interviews and managed VIP/press check-in at event.
Theatre Stuff Inc. with Dodger Theatricals, New York City, NY – 2001
- Oversaw a merchandising staff of five for Blast! at the Broadway Theatre.
- Worked selling merchandise for The Music Man at the Neil Simon Theatre and for 42nd Street at the Ford Center for the Performing Arts.
Bat Boy the Musical, New York City, NY – 2001
- Prior to September 11th, worked handing out audience surveys and ushering at the Union Square Theatre.
- Post-September 11th, worked handing out posters and postcards at various midtown locations to raise awareness of downtown theatre.
Walt Disney Theatrical Merchandise, New York City, NY – 2000-2001
- Sold merchandise for the musical Aida at the Palace Theatre.
Binder Casting, New York City, NY – 2000
- Oversaw the children who attended the open casting calls for The Lion King in all five boroughs.
- Ran interference between casting directors and irate stage moms.
- Columbia University Glee Club (President) – 2006
- Phi Theta Kappa International Honor Society (Upsilon Gamma Vice President) – 2003-2005
- Middlesex County College Academic Assembly (Educational Resources Task Force) – 2004-2005
- Columbia University Undergraduate Writing Department – Departmental Honors – May 2008
- Middlesex County College – The Larry L. Cohen Award for Excellence in the Study of Literature – April 2005
- Language: Knowledge of French
- Computer: Proficient in social media (Facebook, Twitter, Tumblr, Pinterest, Foursquare), Word/Excel/PowerPoint, PC/Mac OS, Photoshop CS5, InDesign CS5, HTML (intermediate, hand-coding and Dreamweaver CS5), FTP (FileZilla, Transmit, Cute, Fetch), WordPress/Moveable Type/Blogger interface, a variety of CMS systems, Omniture/Site Catalyst, Campaign Commander/Emailvision/Silverpop